• Does your agent own a high quality digital camera? If not, find out why.
• Does your agent own even a low quality digital camera? If the answer is still no - don't waste your time even discussing the issue.

If there is a good excuse for not owning a high quality digital camera in this business, I haven't found it yet. High quality photography of your lakefront property is ABSOLUTELY CRITICAL.

The latest statistics reveal the number of home buyers who conduct their research online to be a staggering 80% and growing. Buyers are expecting to see pictures when searching online, and lakefront buyers are expecting to see waterfront pictures. Here are some photograph ideas.

• Larger lake parcels may be best served by aerial shots.
• Homes with a spectacular sunset or sunrise over the water need to showcase this in the marketing material.
• A beautiful backyard view of the lake can make for a nice photo, but that same shot taken as the pre-dawn sunlight pokes through the cypress trees and reveals clouds of steam coming off of the lake can do so much more.

These details can make the difference in how many viewings your home receives, which can ultimately make the difference in how quickly and for what price it sells.